1. Quality: Committing to the highest standards of product excellence and safety. 2. Innovation: Continuously improving and innovating to meet the evolving needs of healthcare system. 3. Integrity: Conducting business with honesty and transparency. 4. Customer Focus: Prioritizing the needs and satisfaction of our customers. 5. Reliability: Ensuring our products are consistently dependable and available. 6. Collaboration: Working together with healthcare professionals to deliver the best outcomes. 7. Compassion: Showing care and empathy in all our interactions.